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Make Money through Cutting-Edge Persuasion SkillsBy Tom Marcoux,America's Communciation Coach(a brief glimpse of skills in the book Persuade Your Way to Success and David Barron's training) How are your persuasion skills? Do you study every day to improve your skills? If not, you could be missing more money, more fun, and more fulfilling relationships. My colleague David Barron, author of "The Dynamic Keys to Persuasion" and I are dedicated to helping people master persuasion skills so they can take their lives to the next level of success and fulfillment. It has been said, "Nothing happens until there is a sale - no one gets paychecks; no one gets engaged; and no one get the benefits of the product or service." Tip #1: Practice Picking Out the Person's Preferred Input StyleEach person has a preferred way of taking in new information. In order to persuade, you need to discover quickly how the person likes to be approached. You must learn the styles and practice (a seminar is, of course, the ideal, safe place to practice). Does someone only believe testimonials? (Is it verbal or visual that convinces them?) If you don't start giving the information in the way the person prefers, you can turn the person off like a light switch. For example, many salespeople try to get an appointment with me. Only about once a year, does a salesperson discover my preferred input style. All of the others have 'shot themselves in the foot' which is no way to get in the door! Tip#2: Ask Questions David Barron emphasizes that every top persuader knows how to ask the right questions to warm up the person and create a connection. David emphasizes that you must "listen, Listen, LISTEN." Tip #3: Do NOT ask "why" David Barron emphasizes that the "why" question hurts YOU in two ways. First, you put the person on the defensive. Second, you kick them into their rational mind. I add this point, "People buy on emotion and justify on fact." So you're not going to persuade someone by kicking them into a less compelling mode. Tip #4: Practice Picking Out the Person's Personality Style What is the person's personality style? Also, what is your personality style and how can you compensate for it? - so you create rapport and not a collision between two trains. How can you discover if the person is a 'Director' or 'Analyzer' or 'Relater' or something else? Here's an example: John is a 'director' and blunt - but he must adapt his style or lose the loyalty and productivity of his employee Susan who is a 'relater.' These skills of adapting to other people are not "quick fixes," and they are not changing yourself into a "phony mask." They are using your natural tendencies and pressing your own buttons. They are true ways for you to put your best foot forward. This is the process of Impression Management. Tip #5: Do Your 'Homework' so that You Negotiate with Ease and for Profit Your homework includes knowing two vital things: a) your Maximum Supportable Position and b) your Least Acceptable Result. For example, you're selling a previously-owned car. You want $6,000, but you're willing to settle for $2,500. When you know this - and you can demonstrate why it is reasonable that the vehicle is worth $6,000 - you have strength. You can negotiate well. Remember: with anything over $2,500 - you're winning. And, you must practice the special body language for responding to any first offer... And that detail, I would be glad to show you at the March 22, 2003 Seminar entitled "Make Money through Cutting-Edge Persuasion Skills." Copyright 2002 Tom Marcoux and The Tom Marcoux Family Ltd. Partnership. In seminars on persuasion by Tom Marcoux and David Barron you'll learn:
CONCLUSION: Persuasion is an art and science. Everyday we can practice, learn new skills and become better at persuasion. Please look at the resource before. 
Persuade Your Way to Success
SPECIAL WEB DISCOUNT $15.00 (regular price $24.99). Don't Miss This!/Buy Now Copyright 2002 The Tom Marcoux Family Ltd. Partnership. If you would like a FREE REPORT on "7 Secrets of Persuasion" please fill out the this form: David Barron and Tom Marcoux deliver keynote addresses entitled "Make Money through Cutting Edge Persuasion Skills" You will learn:
A Speaker for Your Company, Association or Conference: Tom Marcoux, America's Communication Coach is the author of Communicate to Win: Influence Your Way to Success and Happiness; Free Yourself for Success; How to Heal When Life's Too Much. Tom is a nationally known, award-winning speaker-author (Speaker of the Year, Success Builders International and BusinessAcademy.com). Tom is a sales coach and personal/professional coach. He is a faculty lecturer at Academy of Art College, San Francisco (whose graduates often work for George Lucas' companies). Tom is a member of the National Speakers Association. He speaks for the National Association of Broadcasters Conference, Las Vegas, Nevada (click here for his NAB presentation). He is a guest lecturer in venues California State University - Los Angeles, Stanford University, and De Anza College. His book "Communicate to Win" is a required textbook at Cogswell Polytechnical College, Silicon Valley and in the Cogswell Time Capsule. His private workshops and public seminars have benefited professionals from IBM, The Gap, Charles Schwab, Bank of America, Wells Fargo, Lucent Technologies, Circuit City, The Olive Garden, and many other firms. He authored 10 books which are available on-line at http://www.businessacademy.com Tom is a faculty lecturer on technical communication and digital filmmaking at Cogswell Polytechnical College. Tom is a TV/Radio guest and he has been written about in San Francisco Examiner and the magazines: Streaming, Radio World, National Association of Broadcasters Daily, Millimeter, and Sharing Ideas - The Premiere Speaking Industry Magazine. Tom is featured in the documentary "Perfect Ending." View 34 pages of Quotes from People Helped by Tom's speeches, coaching, and products in the Guestbook For your media project: engage Tom Marcoux, Media Specialist/Motion Picture Director-Producer-Writer-Actor: Tom directed a previous motion picture that went to the Cannes Film Festival. He is currently directing "LIVING, the Motion Picture" -- which includes the beautiful Crystal Pegasus. He is the president of TomMarcoux.com, Inc. and Marcoux Media, and his team is preparing the science fiction trilogy of motion pictures entitled "TIMEPULSE."(www.TimePulse.com) Tom is the author of the novel TIMEPULSE. Tom won a special award at the EMMY AWARDS after earning a degree in psychology and television production. Tom is the author of 101 Acting Secrets: A Director's Tips for Your Acting, Auditions, Movie Roles, and Self-Promotion. He conducts acting workshops and workshops on "Self-Promotion for Actors" Quotes from People Helped by Tom's speeches, coaching, and products in the Guestbook 
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